I had the pleasure of creating the brand identity for Cliche Gallery — from designing the logo and visual system to building a subtle, art-centered language.
I also developed a set of printed materials and a custom icon system, both inspired by the gallery’s vaulted architecture and clean typography.
Huge thanks to @arche.cliche for the trust and good energy throughout the project.
Creating the visual identity for Cliche Gallery was about building an ID that could step back and let the art speak.
The logo, symbol, and visual system were all designed to act as a subtle backdrop — much like the gallery space — allowing exhibitions to take center stage while maintaining a strong, cohesive aesthetic.
Every element was designed to echo the essence of Cliché — a place where space, art, and viewer meet in an open and undisturbed dialogue.
